Thursday, April 26, 2007

Back from Basel


...and bearing bangles


Team Atara was tearing it up at the Baselworld Jewelry Show in Basel, Switzerland this past week on the lookout for what’s haute and what’s not. The ever changing face of the jewelry industry adapts new styles and designs at par with any major fashion niche. To the retailer, this means staying on top of current trends is key. When you want to know what the climate will be like this season, you check with the weather channel, and when you want to know what fashion will be like this season, you check with Europe.

That brings us to our top trend of the times as witnessed first hand from Baselworld 2007.

The most important word on a jewelers lips this year: Bangles. The eighties are back and in demand. This summer is all about accentuating arms, so shed the sweaters and flaunt your forearms by stacking 3 or more shiny bits of arm candy. Bangles are versatile, can be easily dressed up or down and look great in pairs.

Check out our 2007 Spring Bling Line complete with all the bangles a girl could ask for at the upcoming Luxury AGTA Vegas Show or visit the catalog online at www.atarajewelry.com