Palladium; Breaking the mold
There's something shiny on the metal market making retailers turn their heads and take notice. Move over Platinum, there's a new white metal making waves on the market. Atara Jewelry is pleased to announce the availability of 18K-Palladium and pure Palladium in select styles of our current jewelry catalog.
The 925 Palladium compound incorporates the malleability of Platinum with the strength of 18-karat at a price point any buyer can appreciate. While 14-karat gold includes roughly 58.5 percent gold and 18-karat compounds weigh in at 75 percent gold, industry standard palladium boasts superior purity with 95 percent pure metal offering palladium a plethora of unique characteristics.
Strength, color clarity, wearability and cost are all qualities of the precious white metal. Palladium is 12% stronger than Platinum with a whiter semblance over both Platinum and gold. White gold is not naturally white, it is forged with other alloys such as nickle (a known skin irritant in nearly 10% of the population) to create a bright white semblance; Palladium on the other hand is naturally white and requires no nickle additives or rhodium finish to color correct. All these benefits make the new metal a popular choice for bridal jewelry as well as everyday wear.
Atara Jewelry looks forward to a bright future paved with Palladium. Browse our online catalog or call 1(800)356-7543 for more information.
